«HalfPrice» Ushers in a New Era of Retail in Ukraine with «TopGuard Security

“HalfPrice” – an international multi-brand retailer specializing in selling branded goods at discounted prices, has officially entered the Ukrainian market. As part of the Polish “CCC Group” holding, the company has already gained popularity in Europe thanks to its off-price concept – offering premium brands at affordable prices.

The first “HalfPrice” store in Ukraine opened at Kyiv's “Respublika Park” shopping mall – and this is just the beginning. More store openings are planned in major cities across the country, giving Ukrainian customers the opportunity to purchase branded clothing, footwear, accessories, cosmetics, toys, and home goods with discounts of up to 80%.

The product range includes premium and luxury brands such as “Emporio Armani, YSL, Off White, & Other Stories, Vans, Tommy Hilfiger, Wrangler, Calvin Klein, Benetton,” and more. This approach allows customers to enjoy high-quality goods at attractive prices.

“HalfPrice” entering the Ukrainian market is not just a strategic move for the company but also a testament to Ukraine’s continued appeal for investment, even during challenging times.

European-level service and security.

“HalfPrice” focuses not only on the quality of its products but also on creating a comfortable and safe environment for its customers. Keeping up with global retail trends, the company implements modern solutions in physical security, store protection, and property safety to ensure the security of goods, staff, and visitors.

For this purpose, “HalfPrice” chose the security services of “TopGuard Security” – a leader in retail security in Ukraine. “TopGuard” has extensive experience in providing security for leading global fashion and retail brands operating in Ukraine.

Why did “HalfPrice” entrust its store security to “TopGuard Security”?

• Professional security – trained specialists with experience in securing shopping malls and stores.
• Nationwide protection – the company provides reliable security services across all regions of Ukraine.
• Theft prevention – use of advanced video surveillance technologies and access control systems.
• Customer-oriented service – security staff not only maintain order but also contribute to a welcoming atmosphere for shoppers.
• Experience with international projects – collaboration with global retailers and the implementation of best practices in security.

Security as a key to retail success.

The modern retail market demands a comprehensive approach to business security. Installing cameras alone is not enough – it is essential to integrate security systems, develop effective response algorithms, and work with qualified professionals.

“TopGuard Security” is more than just a security company. It is a team of professionals helping brands build long-term relationships with customers by creating a safe and comfortable shopping environment.

Thanks to the collaboration between “HalfPrice” and “TopGuard Security,” Ukrainian customers can not only enjoy their favorite brands at affordable prices but also feel confident in their safety while shopping.

“HalfPrice” – the best brands, the best prices, the best security.

“TopGuard Security” – professional security for businesses that value quality and trust.

We value all our partners and sincerely thank “HalfPrice” for their trust and choice. We are confident that, as with other global brands, we will have a long history of successful cooperation. Together, we are building a high-quality professional service for Ukrainian customers, who, in our opinion, are the best in the world and deserve the highest level of service!