Physical Security That Builds Trust: How TopGuard Helps Retail Grow in 2025

Ukrainian retail in 2025 lives in a reality where trust has become the main currency. Customers choose a store not only for price or assortment. They choose the atmosphere — a place that is calm, clear, and predictable. That is why retail physical security is shifting from being a “mandatory expense” to an important part of business strategy — in Kyiv, Lviv, Odesa, Dnipro, Uzhhorod, and other cities in Ukraine.

International studies by Retail Customer Experience and ECR Europe show that when a person feels safe, they spend 15–20% more time in the store, which directly affects the average check. According to the Sensormatic Global Retail Theft Barometer, well-organized security processes help reduce losses by 20–35% — and this applies both to store physical security and analytics work.

TopGuard Security has been developing physical security for retail facilities across Ukraine for over 25 years — Kyiv, Kyiv region, Lviv, Odesa, Dnipro, Uzhhorod. In 2025, the Ukrainian Business Award recognized the company as #1 in retail and event physical security. However, the team considers the real victory to be the changes felt by clients, not awards.

Mykola Prymak, co-founder of TopGuard Security:
"Our clients know that each of them is unique to us.
We are proud of the brands we work with and the people who come to us.
Security is not an expense. It is insurance of trust in the brand and business stability."

What Retail Expects from Security in 2025

According to the TopGuard team, the requests from business owners and operations directors can be summarized simply:

1. Customer peace of mind. People should feel protected, not “watched.” This is the key effect of quality retail physical security.
2. Transparent numbers. To understand how physical security affects store performance, losses, and service. This is especially relevant for chains in Kyiv, Lviv, and Odesa with high traffic.
3. Partnership, not a formal service. Security should work in the same logic as the store team, not "on its own."

Mykhailo Yarinovsky, Head of Sales at TopGuard Security:
"We always start with a conversation. We study how a specific store or chain operates: customer flows, format, staff workload.
Our goal is to propose a solution that is clear for the team and realistic for the budget.
When the client sees the logic of the security model, they perceive it as an investment, not an extra burden."

TopGuard Physical Security Model: Three Pillars

1. System Control and Technology

TopGuard builds a full security cycle: physical security of facilities, anti-theft systems, video surveillance with analytics, access control, digital communication, and 24/7 response. Control is implemented at three levels — facility, regional, and central analytics. This allows not only recording incidents but also preventing them.

2. Transparent Online Reporting

Clients get access to a security KPI dashboard: incidents, post discipline, response time, shift load. Security stops being a "black box" and becomes part of standard business management analytics — the format expected by modern retail in Kyiv, Lviv, Odesa, and Dnipro.

3. Recruitment and Training Ecosystem

TopGuard has created its own staff selection and training system via the Syntegrum platform. Here, security guards learn not only procedures but also service mindset, how to handle customer and team emotions — critically important for physical security of chain stores.

Oleksandr Sotnik, HR Manager at TopGuard Security:
"Our main advantage is a well-trained professional staff.
We look for not just people in uniform, but people who can interact.
Thanks to Syntegrum, we see the development path of each employee and can effectively prepare teams for specific facilities — from fashion retail to DIY hypermarkets."

According to TopGuard analytics from 2022–2025, in partner chains after implementing a comprehensive control model, internal losses are reduced by up to 90%, and the number of conflict situations in sales areas is significantly reduced.

How It Works in Retail: A Brief Example

In international chains like Metro and Zara, TopGuard security guards not only control access. They help manage customer flows, maintain a calm atmosphere in the store, and delicately defuse potentially conflict situations — effectively performing modern physical security functions in stores and malls.

• Customer satisfaction (NPS) steadily increased;
• Losses from incidents decreased;
• Store teams reported that work became more comfortable and predictable.

What to Look for When Choosing a Security Company

• Does the provider have experience specifically in retail and chain formats?
• Does the team receive regular training — not only in security but also in service?
• Do you have access to data and reports, not just "closed hours"?
• Does the company have quality standards and certification (e.g., ISO 9001)?
• Does the security company see itself as a partner in business development, not just a provider of posts?

Security = Trust, Trust = KPI

In 2025, retail physical security in Ukraine goes beyond "placing a person at the entrance." It's about trust, service, and transparent data that help businesses grow even in challenging times — including Kyiv, Lviv, Odesa, Dnipro, and Uzhhorod.

TopGuard Security — recognized by the Ukrainian Business Award 2025 as the #1 expert in retail and event physical security in Ukraine — shows:

• Security = Trust
• Trust = KPI
• KPI = Profit